“Hey fundraisers: Can we stop vilifying social media & digital, and just accept that is where many people spend a lot of their time? *We are not our donors.* Just bc we hate Facebook doesn’t mean they do. Multi-channel is the only way to reach present & future donors. Multi.
“My point is not that one channel is better than the other. There is no one-size-fits-all for any nonprofit. My point is that it’s so easy to blame social media for all of our problems and all of our ills without looking inside our organization.”