My readers know that I believe that business provides so many great ideas for the nonprofit world. This article by McKinsey is an awesome example of how we can rise up out of the crisis that has plagued us for some time now, and fly high with new ideas and methods for success. And example, “Too much of most organizations’ time is spent on tracking and managing processes instead of the outcomes of those activities.” This is a must read for nonprofits with foresight.
Many of the principles of fundraising I learned early on really are true: listen to prospective donors to connect them to your cause; build relationships to move supporters to the next level of giving; and thank donors more often than you ask for money. These do result in better fundraising outcomes. But based on my recent experience, I’m wondering if the scarcity-based approach of holding your funding sources under lock and key could use an upgrade.