Tag: Seeing Through Donors eyes

Prologue re: indents Your donor-base’s bottom line… Are your charity’s toes touching reality bottom?

Do you know, for instance, that research persistently finds that TYPICAL donors are older than NGO insiders (board, staff) presume. OK, dear fundraiser, if you’re younger than 55, can let’s conduct a quick reality check. Go to the restroom. Look in the mirror. Your donors don’t look like you. Reality check over. 2012 TRUTH (and sure, things have changed since 2012; just prove it… Read more »