Tag: Par Bradley

How To Write a Donor-Centered 3.0 Caption Using ideas learned from Identity-Based Fundraising Research

Pat Bradley at CrisisAid shared some very good news from Ethiopia. He sent a photo of Asha’s newborn via email. I thought: “Perfect! I wonder what a donor-centered caption on such a photo might read like.” And here’s what emerged: a quick tutorial (fingers crossed!) in caption writing. Above: Just the facts. Which is 1/2 the AP formula for good photo captions. The other… Read more »