Tag: nonprofit

Free advice (for what it’s worth)

Fifteen years ago, as I began my transition from commercial copywriting into the nonprofit world, I made an offer that proved popular with fundraisers: a free crit. The deal was simple: they’d send me something. I’d go over it, applying what I’d learned during a successful career in marketing. In exchange for that, they’d let me publicly post their critiqued appeal or newsletter or… Read more »

Six Steps To Rebuilding Strategic Plans Impacted By COVID

1. Grieve and Acknowledge the Loss in Business and Strategic Plans  Any time an organization suffers a change or loss the organization must acknowledge and honor the change or loss. As objective as planning might seem, wrapped up in those plans are individual hopes and expectations. As the organization shifts or moves entirely away from anticipated actions acknowledge the disappointment upfront and keep it… Read more »

The Board vs. Staff Game Replacing Divide and Conquer with Let’s Make Millions Together

It started with a threat, from a board member in the midst of a board meeting.   “If she doesn’t produce in a year, she’s out of here.”   Thirty seconds. Sixty seconds.   Silence hung in the room like fog at dawn.   I was beginning my third job with a nonprofit. The first two positions were highly-sought-after spots with low-pay and high-perks. … Read more »

Why profitable fundraising communications are the work of specialists, not generalists … and why a standard-issue, untrained university marcomms department will almost certainly fail to deliver strong results when given a fundraising assignment which depends on an effective call to action

This just in: A fundraising copywriter at a prestigious university now faces a change in her chain of command. The university’s new brooms don’t see why fundraising should have its own dedicated writer. In an org. chart maneuver that absolutely makes sense on paper, they want her to go back into the pool, to work inside the marketing communications group (a.k.a., marcomms). She asked… Read more »