“Impact investing”–financial investments designed to generate a measurable, positive impact on society, while also providing potential returns–is growing in popularity, according to research conducted by American Century Investments . The “appeal” of impact investing reached 49 percent among 2018 survey participants, compared to 38 percent in 2016. At 56 percent, Millennials find impact investing most appealing, followed by Gen Xers and Baby Boomers at 52… Read more »