Tag: marketing

Some Say Fundraising Is Just Sales: They’re Wrong!

Early in my 30-plus year career in the philanthropic arena, I was looking for a major gifts officer for a reproductive health clinic in Los Angeles. Of the many résumés I received, one was from a candidate with ten years of solid experience—but for eight of those ten years, he worked for religious charities that opposed the values held by my organization. Within the… Read more »

Social Media Audits – Setting Your Social Media Strategy

Are you engaging your followers on social media? Find out how to analyze your performance and strategy at our Social Media Audits: Setting Your Social Media Strategy workshop on Tuesday, May 22. Ever wonder how organizations like yours seem to be generating more attention or whether your new Instagram strategy really works? Learn how to perform a routine social media audit to find out. … Read more »