Tag: marketing

Business Lessons From Pandemic

Harvard Business School surveyed 600 CEOs recently and asked them what keeps them awake at night during this global pandemic.  The results found that almost every aspect of doing business must be completely rethought for both short-term survival and long-term success. The issues cited fall into three main categories: 1. Continuous learning and integrating new information. 2. Making complex decisions and plans quickly and… Read more »

Some Say Fundraising Is Just Sales: They’re Wrong!

Early in my 30-plus year career in the philanthropic arena, I was looking for a major gifts officer for a reproductive health clinic in Los Angeles. Of the many résumés I received, one was from a candidate with ten years of solid experience—but for eight of those ten years, he worked for religious charities that opposed the values held by my organization. Within the… Read more »

Social Media Audits – Setting Your Social Media Strategy

Are you engaging your followers on social media? Find out how to analyze your performance and strategy at our Social Media Audits: Setting Your Social Media Strategy workshop on Tuesday, May 22. Ever wonder how organizations like yours seem to be generating more attention or whether your new Instagram strategy really works? Learn how to perform a routine social media audit to find out. … Read more »