Initially, the goal of all nonprofit communications around COVID-19 was to keep stakeholders engaged in the mission. The primary message — sent through social media, emails, and personal phone calls — was checking in:
“Are you O.K.? We’re O.K.” and “We’ll still be here when all of this is over!”
However, in the middle stage of the outbreak, when no one knows exactly how long the stay-at-home order will last — or what the ultimate impact on our nonprofit will be — how do we keep communication channels open in a way that honestly reflects what we are experiencing, but still shows empathy, inspires hope, and motivates donors to give?
Here a few helpful prompts and practical strategies to more effectively connect with clients, donors and volunteers (i.e. potential donors).