Tag: IABC

What goes first? Second? Last? (Never?)

In the bump and grind of fundraising and advocacy (the thing you specifically asked about), you QUICKLY give prospective donors and volunteers and supporters and fellow-travelers and movement-joiners important URGENT jobs to do. And you do that repeatedly: at the TOP, in the MIDDLE, at the END of whatever it is you’re saying (email, social media post, direct mail, website) … if you HOPE to maximize response.