Line in the sand: R U boring me? Patti D. shared this pungent email from a committed donor: I wanted to tell you that it is not necessary, or even desirable, to keep sending me thank you letters every month for my little monthly donations. I don’t need to get them, and I think its a waste of time and money on your part… Read more »
The .org puts time and money in, hoping to see a return (ROI) of some kind (more donations, more volunteers, happier funders, and so on). The first question, then, goes something like this: “What do we hope will happen when they read this … and is there any way to gauge that response?”
Based on the largest analysis of overall and online giving data, Blackbaud, Inc. (NASDAQ: BLKB), the world’s leading cloud software company powering social good, today announced the availability of its annual Charitable Giving Report, featuring the earliest, most comprehensive look at how fundraising performed in 2017.