Via Tom Ahern and his acquisition of the eager permission of Steven Screen (l.) and Jim Shapiro (r.), the brainiacs in the photo below, co-founders of The Better Fundraising Co., based in Greater Seattle, I bring you THEIR 8-point….
>>> that really works
According to David Solie, a psychologist specializing in geriatric medicine, elderly people are on “a journey” unrecognized by most others, including their children and professional caregivers. Unrecognized is the part that breaks my heart. “Many of us look at members of our parents’ generation and see a diminished version of the vibrant people we once knew,” he writes in his book, How to Say It to Seniors. “Surely they aren’t developing anymore, because we can see them declining right before our eyes.”
While almost all wealthy individuals make charitable contributions during their lifetimes, most fail to make charitable gifts when they die. But when they do, these contributions are, on average, many times larger than the gifts they gave over their last few years of life, even though earlier giving would have almost always reduced their total tax burden. In this study, we use a file of estate tax returns matched to income tax returns to analyze charitable giving by wealthy individuals at the time of their death (2007) compared with giving over their last five years of life (2002–06).
Photo by Olsztyn, Poland
7. Donors aren’t forever. Mostly. Again: Why do you need a donor acquisition program as well as a donor relationship program? Because donors come and go, like pee holes in the snow. A couple of years ago, I polled experts around the world with the question, “How long does the average donor stick with a charity?” There was a gawdly lot of hemming and… Read more »