Tag: donor centered communication

Donor-centricity hardball: “Show me the money.”

In Reciprocity We Trust Newbies, skeptics, the timid (and Ian) DO worry: “So, Tom, where’s the irrefutable research that switching to ‘donor-centered’ communications will raise more money for our org. than the comms crap we now send out?” Mike wrote me a couple of weeks ago…. I’m an avid follower of your newsletters and webinars, so first a little bit of flattery. Thank you… Read more »