Values statements are important.They sort your audience into two piles: (1) people who might share some value(s) with you; and (2) the rest.You don’t raise money from the rest.Move on. Forget about it.
1. Why Eleven and Three-Quarters? Be a little less predictable. “10 Top Tips” is predictable. “11 Top Tips” is a little less predictable, but still pretty obvious. I ripped this idea off, as most of you immediately recognized, from Harry Potter’s Track Nine and Three-Quarters at King’s Cross Station. Steal well. And often. But don’t steal from failures. Which means you’ll have to learn… Read more »