Tag: communications

And — here’s your bonus — Vida Joven will teach you, dear fundraiser, volumes about state-of-the-art donor-centered, donor-worshipping, donor-appreciating, make-your-donor-very-happy comms

The Vida Joven story amazed me from the start: since 1996, this determined (and for many years all-volunteer) orphanage has rescued thrown-away children from the merciless, dangerous gutters of Tijuana (in 2019, TJ was the “most murderous city” on earth, statistically) … and yet … eventually … those very same VJ-rescued kids mostly go on to college.

Goldfish pay more attention than humans (but goldfish can’t make gifts)

Read a chapter from Tom’s new book… as usual… it’s fabulous!   Chapter 14  Goldfish pay more attention than humans (but goldfish can’t make gifts) Every day thousands of messages aim for your brain, to reach your heart, mind . . . and wallet. It’s a well-funded assault, too . . . via web, streaming TV, your car’s radio, free newspapers, magazines, roadside advertising, flyers pinned… Read more »

Return On Investment – A new age of business-mindedness dawns for nonprofit enterprises

Suddenly it seems like everyone’s talking about it. Or maybe “finally” is better than suddenly. The Chronicle of Philanthropy has gotten weighty on the subject. On June 7, it featured a scathing article by Amanda Pearce, CFRE, under the headline, “Nonprofit is a Tax Status, NOT a Business Model.” Even US charity watchdogs have admitted they got it wrong. In case no one at… Read more »

My Top Eleven and Three-Quarters Bits of Advice for Winning at Donor Communications – Part II

7. Donors aren’t forever. Mostly. Again: Why do you need a donor acquisition program as well as a donor relationship program? Because donors come and go, like pee holes in the snow. A couple of years ago, I polled experts around the world with the question, “How long does the average donor stick with a charity?” There was a gawdly lot of hemming and… Read more »

My Top Eleven and Three-Quarters Bits of Advice for Winning at Donor Communications… part one in a two-part series

1. Why Eleven and Three-Quarters? Be a little less predictable. “10 Top Tips” is predictable. “11 Top Tips” is a little less predictable, but still pretty obvious. I ripped this idea off, as most of you immediately recognized, from Harry Potter’s Track Nine and Three-Quarters at King’s Cross Station. Steal well. And often. But don’t steal from failures. Which means you’ll have to learn… Read more »

A Message from Joyce Slocum, President & CEO of TPR

My passion for the mission of public radio is what led me to leave a career in children’s entertainment and join NPR in 2008. My desire to return to Texas and still be in public radio is what brought me to TPR in 2014. I couldn’t be happier to be here. It’s particularly rewarding to me when someone from our community shares with me… Read more »

Social Media Audits – Setting Your Social Media Strategy

Are you engaging your followers on social media? Find out how to analyze your performance and strategy at our Social Media Audits: Setting Your Social Media Strategy workshop on Tuesday, May 22. Ever wonder how organizations like yours seem to be generating more attention or whether your new Instagram strategy really works? Learn how to perform a routine social media audit to find out. … Read more »