Tag: communications

Multichannel Now! Julia Campbell vented this:

Posted on October 1, 2019 | How tos

“Hey fundraisers: Can we stop vilifying social media & digital, and just accept that is where many people spend a lot of their time? *We are not our donors.* Just bc we hate Facebook doesn’t mean they do. Multi-channel is the only way to reach present & future donors. Multi.

“My point is not that one channel is better than the other. There is no one-size-fits-all for any nonprofit. My point is that it’s so easy to blame social media for all of our problems and all of our ills without looking inside our organization.”

What goes first? Second? Last? (Never?)

Posted on September 1, 2019 | How tos

In the bump and grind of fundraising and advocacy (the thing you specifically asked about), you QUICKLY give prospective donors and volunteers and supporters and fellow-travelers and movement-joiners important URGENT jobs to do. And you do that repeatedly: at the TOP, in the MIDDLE, at the END of whatever it is you’re saying (email, social media post, direct mail, website) … if you HOPE to maximize response.

Return On Investment – A new age of business-mindedness dawns for nonprofit enterprises

Posted on August 19, 2018 | How tos

Suddenly it seems like everyone’s talking about it. Or maybe “finally” is better than suddenly. The Chronicle of Philanthropy has gotten weighty on the subject. On June 7, it featured a scathing article by Amanda Pearce, CFRE, under the headline, “Nonprofit is a Tax Status, NOT a Business Model.” Even US charity watchdogs have admitted they got it wrong. In case no one at… Read more »

My Top Eleven and Three-Quarters Bits of Advice for Winning at Donor Communications – Part II

Posted on August 5, 2018 | Communications

7. Donors aren’t forever. Mostly. Again: Why do you need a donor acquisition program as well as a donor relationship program? Because donors come and go, like pee holes in the snow. A couple of years ago, I polled experts around the world with the question, “How long does the average donor stick with a charity?” There was a gawdly lot of hemming and… Read more »

My Top Eleven and Three-Quarters Bits of Advice for Winning at Donor Communications… part one in a two-part series

Posted on July 6, 2018 | How tos

1. Why Eleven and Three-Quarters? Be a little less predictable. “10 Top Tips” is predictable. “11 Top Tips” is a little less predictable, but still pretty obvious. I ripped this idea off, as most of you immediately recognized, from Harry Potter’s Track Nine and Three-Quarters at King’s Cross Station. Steal well. And often. But don’t steal from failures. Which means you’ll have to learn… Read more »

A Message from Joyce Slocum, President & CEO of TPR

Posted on May 14, 2018 | Strong Communities

My passion for the mission of public radio is what led me to leave a career in children’s entertainment and join NPR in 2008. My desire to return to Texas and still be in public radio is what brought me to TPR in 2014. I couldn’t be happier to be here. It’s particularly rewarding to me when someone from our community shares with me… Read more »

Social Media Audits – Setting Your Social Media Strategy

Posted on May 14, 2018 | Events

Are you engaging your followers on social media? Find out how to analyze your performance and strategy at our Social Media Audits: Setting Your Social Media Strategy workshop on Tuesday, May 22. Ever wonder how organizations like yours seem to be generating more attention or whether your new Instagram strategy really works? Learn how to perform a routine social media audit to find out. … Read more »