Tag: Blue Avocado

Some Say Fundraising Is Just Sales: They’re Wrong!

Early in my 30-plus year career in the philanthropic arena, I was looking for a major gifts officer for a reproductive health clinic in Los Angeles. Of the many résumés I received, one was from a candidate with ten years of solid experience—but for eight of those ten years, he worked for religious charities that opposed the values held by my organization. Within the… Read more »

Scarcity or Abundance? An Experiment in Collaborative Fundraising

Many of the principles of fundraising I learned early on really are true: listen to prospective donors to connect them to your cause; build relationships to move supporters to the next level of giving; and thank donors more often than you ask for money. These do result in better fundraising outcomes. But based on my recent experience, I’m wondering if the scarcity-based approach of holding your funding sources under lock and key could use an upgrade.

A Step Toward Solving the Problem of Operating Support

Having spent nearly twenty years in the nonprofit sector, I can tell you without a doubt that the field is totally undercapitalized. We all know this! People are underpaid, many facilities were “updated” in the 1970s, and in order to review the financials, you need a bottle of Pepto! There are a couple of key reasons for this undercapitalization: We don’t charge what we… Read more »

The Best Route to Approaching Donors: Hand-Head-Heart

As someone who began her career as a fund raiser and migrated to become a funder as head of a large corporate foundation, I have a somewhat unique vantage point on the struggle many nonprofits endure when engaging funders and major donors to support their cause. In speaking with executive and development officers who are charged with fundraising, I find it most helpful to… Read more »