Tag: annual campaign

What Happened to My Annual Appeal? The Effect of the 2018 Tax Overall on Nonprofit Donations and the Rise of DAFs

With the holidays behind us and budget planning around the corner, it’s a good time to reexamine the effectiveness of the organization’s revenue sources, including the end of year appeal. Traditionally, the holidays at end-of-year is the time many donors receive solicitations from nonprofit organizations and make a majority of donations. Yet over the last few years, you may have noticed a significant decline… Read more »

“In a billion-dollar campaign case,” she wondered, “where do you stick the ‘letter from the Dean’?”

Ummmmmmm…. Good question, Echo. ¶ In our little world [The Case Writers], where we pretty much get to write and design whatever we think is best, working with a group of clients who want exactly that, every “normal” element is questionable. You start each day with this question, “What if everything I think I know is wrong?” ¶ In other words, if something normally… Read more »