With the holidays behind us and budget planning around the corner, it’s a good time to reexamine the effectiveness of the organization’s revenue sources, including the end of year appeal. Traditionally, the holidays at end-of-year is the time many donors receive solicitations from nonprofit organizations and make a majority of donations. Yet over the last few years, you may have noticed a significant decline… Read more »
Tag: annual campaign
“In a billion-dollar campaign case,” she wondered, “where do you stick the ‘letter from the Dean’?”
Ummmmmmm…. Good question, Echo. ¶ In our little world [The Case Writers], where we pretty much get to write and design whatever we think is best, working with a group of clients who want exactly that, every “normal” element is questionable. You start each day with this question, “What if everything I think I know is wrong?” ¶ In other words, if something normally… Read more »
