Witness one form of abuse unique to fundraising . . . You get the training. You learn, say, how and why donor-centered communications raise lots more money. But your boss doesn’t like the way donor-centered communications sound … so your boss says no. Why? Because your boss doesn’t know any better. Because your boss trusts her own uninformed hunches, instincts, opinions more than she or he trusts you and the training you’ve just received. And you need the job . . .
In Reciprocity We Trust Newbies, skeptics, the timid (and Ian) DO worry: “So, Tom, where’s the irrefutable research that switching to ‘donor-centered’ communications will raise more money for our org. than the comms crap we now send out?” Mike wrote me a couple of weeks ago…. I’m an avid follower of your newsletters and webinars, so first a little bit of flattery. Thank you… Read more »
You plan to ask a candidate whom you’ve vetted and wooed for months to serve on your board. You plan what to say if they answer yes or no. But how will you respond if they tell you, “I want to think about it?”
Your board wants to help lead you to greater fiscal health. You want the same thing. Why then do so many CEOs tell me they’re disappointed in the board support they receive when it comes to generating income?
The headline of this article mentions “reciprocity.” That’s a concept researched by persuasion expert Dr. Robert Cialdini. Basically, reciprocity goes like this: when I give you something, I expect something back (subliminally). So…when I make a gift to your charity, what do you give me back? Thanks is merely transactional. Flattery is far more penetrating. Tell me I’m a wonderful person. Over and over and over. I’ll actually pay you for that.
Humans have always used stories to make sense out of our chaotic world. When our ancestors had to kill animals they felt were kindred spirits to survive, they created myths to help them come to terms with it. When they invented agriculture, they created myths that glorified graft and highlighted the seasonal nature of existence. When they began to settle, humans created myths imbuing cities with transcendence. As Yuval Noah Harari describes in his book Sapiens: A Brief History of Humankind, story went on to play a vital role in building all subsequent civilizations.
Does your Central Texas company have a philanthropic/giving budget? How do you engage your employees in philanthropy? And which causes is your organization most likely to support? An annual survey of companies in Austin, Round Rock, Georgetown and the surrounding Central Texas area poses these and other questions to provide insights on how local organizations engage in philanthropy. The online Survey of Corporate Giving,… Read more »