Do you want to share your nonprofit’s impact? Attend our Data Visualization workshop on Thursday, Aug. 16. This workshop will dive into the way people process content and the information they are seeking.
In this workshop we will learn how to take some of the data your organization is collecting and lay it out in a way that is coherent to your supporters.
Numbers are important but too many numbers confuse and overwhelm people. People are visual but images without good content are useless. We will dive into the way people process content and the kinds of information they are seeking. From there, we will explore successful campaigns and resources to turn to when you need to put together content inexpensively. Come prepared to discuss data specific to your agency and to start developing a few pieces you can use in the near future!
- Why it is important to capture data – stories vs numbers
- What kinds of numbers we should share and what’s important
- Simple ways to spruce up our numbers game
- Why visualizing data is important
- Some tips for gathering and curating data and images.
Who should take this class?
- Anyone interested in storytelling
- Staff members from nonprofits who have to do it all themselves
- Marketing beginners
This workshop is included in our Nonprofit Management Certification series and fulfills three hours in the Marketing and Communication competency area.
REFUND/CREDIT POLICY: The San Antonio Area Foundation has a no refund policy. If a workshop and/or class has been unexpectedly cancelled and/or postponed by the Area Foundation, a refund or credit towards another workshop and/or class will be issued. If a registrant is unable to attend a workshop and/or class, a substitute may be sent. No refunds or credits will be given for cancellations received less than 48 hours before a workshop.
John Burnam is the Co-Founder and Principal of Burnam | Gray, a nonprofit consulting firm based out of San Antonio and brings consulting and project management experience in the fields of quantitative analytics, programs and outcomes evaluation, operational assessment and management, brand and identity development, social media and marketing, crowd-funding, and developing community partnerships.
Most recently, John spent the last three and a half years consulting with nonprofit agencies ranging from startups to the San Antonio Mayor’s Office and community-wide fundraising initiatives. Most notably, John served as the managing consultant for the first two years of the Big Give S.A. in which he oversaw nonprofit recruitment, training, evaluations and marketing for one of the largest giving days in the country, helping San Antonio nonprofits raise $6.4 million dollars from 68,000 donations over the course of two events.
John has a Bachelor of Arts from Trinity University, a Masters of Theological Studies from Vanderbilt and was recently recognized by the San Antonio Business Journal as one of the city’s 40 under 40. John lives in downtown San Antonio with his wife, Niki, and daughter, Sophia.