John Burnam, co-founder and principal of Burnam | Gray, will use his experience in quantitative analytics and social media to lead our Social Media Audits: Setting Your Social Media Strategy on Tuesday, May 22. Come prepared with a computer or smartphone to start your social media audit.
In this session, attendees will learn how to go through a social media audit, competitor audit, mapping, and calendaring.
Ever wonder how organizations like yours seem to be generating more attention or whether your new Instagram strategy really works? Learn how to perform a routine social media audit to find out.
Attendees of this course will learn about the ins and outs of performing a routine social media audit and then put the practice to use by working through their own accounts. Attendees should come prepared with a computer, smartphone, or tablet as we will work together to get as far into an audit as possible.
In this session, attendees will learn how to:
- Run a SMART analysis of the social media strategy
- Perform an audit on their pages and pages they follow
- Learn how to calendar their Social Media plan
- Learn how to analyze the results of their performance
Who should take this class?
Anybody who is working in a small agency, is new to social media, or is looking for a way to be more effective with their time.
This workshop is included in our Nonprofit Management Certification series and fulfills three hours in the Marketing and Communication competency area.