HOAX!!!! Despite prayers for an easy solution from board members worldwide, this perennial favorite doesn't raise money, studies find "We need to raise awareness!" demands the board chair.
Tom Ahern - 1/16/2016
Nonprofits have a major branding problem in weak taglines. Taglines are the best way to succinctly convey nonprofits' value, but 7 in 10 nonprofits rate their taglines as poor or don't have one at all.
Nancy Schwartz - 11/16/2009