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Sunday, January 21, 2018

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Nonprofits have a major branding problem in weak taglines. Taglines are the best way to succinctly convey nonprofits' value, but 7 in 10 nonprofits rate their taglines as poor or don't have one at all.
Nancy Schwartz

November, 2009

The 2009 Nonprofit Tagline Report isReady to Download.

What You’ll Find
The guide is fully updated based on this year’s award entries, and features a directory of over 2,500 nonprofit tagline examples for you to put to work in marketing brainstorming. The 2009 Report provides everything an organization needs to jump start its tagline development process:

  • Why a Nonprofit’s Name Isn’t Enough
  • How a Strong Tagline Benefits Your Organization – Useful for developing support among colleagues and leadership
  • The 10 Have-Tos for Successful Taglines
  • Using Words that Work
  • The 7 Deadly Sins, 9 Snores and 5 Best Ways to Antagonize Your Audience  – What not to do
  • Research, Create, Revise, Test, Repeat – The right steps to take to craft a potent tagline.

How the Guide Will Help Your Organization
Remember, a nonprofit organization’s tagline is, next to its name, the marketing message most frequently heard, and the easiest and most effective way to convey its brand. A strong tagline complements an organization’s name to convey its unique value or impact with personality, passion and commitment. Nonprofits that fail to make the most of their taglines are basically throwing that opportunity away.

A highly-effective nonprofit tagline model (and one of the 13 winners of the 2009 tagline awards) is
Because the earth needs a good lawyer from Earthjustice. Earthjustice capitalizes on what people do understand — that a lawyer protects rights — and uses that framework to dramatically position its role and impact in the environmental movement. And it does so with humor. If your tagline makes people smile or light up, without stepping on your message, then you’ve made an emotional connection…Bravo.

This free report will help you make the most of your tagline, and other messages.

What Your Colleagues are Gaining from the Report

An Invaluable Tool for our Entire Organization
"I wanted to let you know that The Nonprofit Tagline Report was an invaluable tool for our entire organization to focus on our task of defining our tagline. This was a challenging process, but using the report as a framework to keep everyone on task, after months of creativity and feedback, we finally settled on our current tagline. The tagline truly supported our current operations and will support us over the next five years. Thank you."
—Connie Tommerdahl, Administrative Manager / Student Advisor, UTUE

Your Report Answered All of My Questions
"Your report was so engaging, I dropped everything I was doing to skim it and could not resist brainstorming 8 or 10 possibilities for my organization, all by myself. Our tagline is descriptive but generic, yet I wasn't sure exactly what was wrong or how to come up with something better – and beyond that, how to explain to my Exec Director and Trustees why we even need a new/improved tagline. In just minutes, your report answered all these questions AND inspired me to get started without delay."
—Development Director with a stealth branding agenda, Human Services Agency, NJ

Download the 2009 Nonprofit Tagline Report here!


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